On mobile devices, video saw the sharpest growth in the format category, up 65% in revenue compared to the year prior. The post IAB: U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018 appeared first on Marketing Land.
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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/iab-u-s-digital-ad-revenues-top-100-billion-for-first-time-reaching-107-5-billion-in-2018-260546
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