Another personal obsession:Contextual audience targeting: Pivot your audience strategy from cookies to content

Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy. The post Contextual audience targeting: Pivot your audience strategy from cookies to content appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/contextual-audience-targeting-pivot-your-audience-strategy-from-cookies-to-content-260541
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