Another personal obsession:LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition

Drawbridge’s technology will be used to help improve reach for LinkedIn’s Matched Audiences and Audience Network campaigns and provide better attribution.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/linkedin-looks-to-improve-ad-targeting-attribution-capabilities-with-drawbridge-acquisition-261762
via Mister Fire