Another personal obsession:Video ad spend soaring in 2019, favoring original content, programmatic buys

Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. The post Video ad spend soaring in 2019, favoring original content, programmatic buys appeared first...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/video-ad-spend-soaring-in-2019-favoring-original-content-programmatic-buys-260446
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