Another personal obsession:Here’s why truth in brand storytelling matters

Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers. The post Here’s why truth in brand storytelling matters appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/heres-why-truth-in-brand-storytelling-matters-260885
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