Another personal obsession:Roku’s new Activation Insights tool targets viewers who have shifted to streaming

The tool is designed to identify potential reach from linear TV ads, giving advertisers visibility into how the campaigns would perform on Roku’s streaming platform.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/rokus-new-activation-insights-tool-targets-viewers-who-have-shifted-to-streaming-261645
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