Another personal obsession:Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages

How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers' loyalty.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/custom-dynamic-email-giving-marketers-readers-want-hyper-personalized-messages-218893
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