Another personal obsession:How to ask survey questions of liars and pretenders

It's easy enough to use a survey to test out a website or campaign, but how do you know if the answers you get are truthful? Columnist Brian Massey helps you weed out the pretenders among your participants.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ask-survey-questions-liars-pretenders-219218
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