Another personal obsession:SEM growth hack #4: Grow ROI with cross-channel optimization

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/sem-growth-hack-4-grow-roi-cross-channel-optimization-219491
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