Another personal obsession:Apocalypse for online search? Here’s how marketers can thrive

When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/apocalypse-online-search-heres-marketers-can-thrive-226047
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