Another personal obsession:Being SMART with your martech: Balancing product inputs and performance outputs

Don't just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance and make martech decisions that prioritize ROI.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/smart-martech-balancing-product-inputs-performance-outputs-225905
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