Another personal obsession:Forget B2B and B2C; the future of marketing is P2P

Move over, B2B and B2C marketing. Columnist Joe Hyland believes marketers need to embrace person-to-person (P2P) marketing and connect with their customers on a human level.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/forget-b2b-b2c-future-marketing-p2p-226336
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