Another personal obsession:Marketing and culture: The key drivers of growth

Columnist Travis Wright summarizes a fireside chat at the MarTech Conference with Dun & Bradstreet CMO Rishi Dave, who explained why data should be the driving force behind every organization's marketing efforts.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-culture-key-drivers-growth-225822
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