Another personal obsession:Snapchat’s First Sponsored Lens Features “Peanuts” & A Candy Corn Stream

Snapchatters will have the chance to add Snoopy, Charlie Brown and other Peanuts characters to their selfies in sponsored promotion by Fox Studios.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/snapchats-first-sponsored-lens-features-peanuts-a-candy-corn-stream-149658
via Mister Fire

Another personal obsession:Marketing Day: Instagram Ad Updates, A Digital Marketing Quiz & LinkedIn Earnings Report

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-instagram-ad-updates-a-digital-marketing-quiz-linkedin-earnings-report-149647
via Mister Fire

Another personal obsession:Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads

Starting in the next few weeks, the multi-image ads will be available in Facebook's self-service ad dashboards.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/instagram-is-giving-advertisers-self-serve-access-to-carousel-ads-149624
via Mister Fire

Another personal obsession:21 News Feed Updates That Have Changed How Pages Use Facebook

Maximizing your chances of reaching Facebook's massive audience requires paying attention to algorithm adjustments. Here's a roundup of the major tweaks Facebook has announced in the last 2+ years.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/21-news-feed-updates-that-have-changed-how-pages-use-facebook-126066
via Mister Fire

Another personal obsession:Quiz: How Much Do You Know About The Latest In Digital Marketing?

Do you know about Google's new core technology? How about Twitter's latest ad unit? Test your knowledge about what's happened in the interactive marketing world in the past week and catch up on any developments you may have missed!

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/quiz-how-much-do-you-know-about-the-latest-in-digital-marketing-148849
via Mister Fire

Another personal obsession:Why iOS 9’s Ad Blocking Isn’t Dire For Advertisers

With Apple's iOS 9 release, all eyes are on mobile ad blocking. Columnist Adam Grow believes the future of mobile advertising is still bright and explains why it's an opportunity for marketers to engage with people in new ways.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ios-9s-ad-blocking-isnt-dire-advertisers-148248
via Mister Fire

Another personal obsession:What CMOs Need To Know About Demand Side Platforms (DSPs)

A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/what-you-get-from-a-dsp-141174
via Mister Fire

Another personal obsession:MarTech Today: Next Penguin Update, Unmetric Predicts Social Posts & Call Analytics Platforms

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google: Next Penguin Update Should Happen By End Of 2015 Oct 29, 2015 by Barry Schwartz Google’s new real-time Penguin algorithm, version 4.0,...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-today-next-penguin-update-unmetric-predicts-social-posts-call-analytics-platforms-149491
via Mister Fire

Another personal obsession:Google To Combine Android And Chrome Operating Systems Into One

This afternoon the Wall Street Journal reported that Google will be “folding” Chrome into Android. What this means as a technical matter may be complicated; what it means practically is simple: Android has won. From a developer point of view it makes sense to combine the two operating...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/google-to-combine-android-and-chrome-operating-systems-into-one-149504
via Mister Fire

Another personal obsession:LinkedIn Beats Q3 Estimates With 78 Cents Per Share Earnings, $780M Revenue

Company also says it reached the 400 million member milestone last week.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/linkedin-beats-q3-estimates-with-78-cents-per-share-earnings-780m-revenue-149494
via Mister Fire

Another personal obsession:TAG Launches Anti-Fraud Program To Register Advertisers And Publishers

Initiative also includes a Payment ID system to connect ad inventory with everyone who gets paid.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/tag-launches-anti-fraud-program-to-register-advertisers-and-publishers-149480
via Mister Fire

Another personal obsession:Last Chance to Enter the SocialPro Biggest Social Geek Contest

The contest ends on October 30, so play now and prove you’re the geek to beat! Enter the second annual SocialPro Biggest Social Geek Contest, sponsored by Marin Software. The contestant who can answer the most questions in the shortest amount of time will win the grand prize – a flight...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/last-chance-to-enter-the-socialpro-biggest-social-geek-contest-149473
via Mister Fire

Another personal obsession:Marketing Day: Facebook’s Slideshow Ads, REI’s #OptOutside Campaign & Mobile Holiday Strategies

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-facebooks-slideshow-ads-reis-optoutside-campaign-mobile-holiday-strategies-149433
via Mister Fire

Another personal obsession:SEMPO Releases State Of The Industry Report 2015

The industry report provides insights on how agencies and marketers are managing their digital activities across multiple channels.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/sempo-releases-state-of-the-industry-report-2015-149082
via Mister Fire

Another personal obsession:Facebook Introduces New “Slideshow” Ad Unit For Emerging Markets, SMBs

Today, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called “Slideshow.” Slideshow is a new video substitute — although Facebook calls it video — that is principally designed to play in markets...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/facebook-introduces-new-slideshow-ad-unit-for-emerging-markets-smbs-149424
via Mister Fire

Another personal obsession:Adobe Predicts Online Holiday Sales To Hit Record $83B, Cyber Monday To Generate $3B

According to Adobe's forecasts, this holiday season will see an 11% percent year-over-year increase in online spending.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/adobe-predicts-online-holiday-sales-to-hit-record-83b-cyber-monday-to-generate-3b-149353
via Mister Fire

Another personal obsession:REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday

The outdoor equipment cooperative builds its brand by taking a stand on Black Friday madness — and forgoing any sales on the big day.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/rei-urges-folks-optoutside-social-anti-campaign-black-friday-149297
via Mister Fire