Another personal obsession:Despite New Mobile Tech, Marketers Still Favor Coupons For Offline Attribution

There are now a variety of ways to determine whether someone who was exposed to an ad visited a store (that includes TV and out-of-home). While there are different methodologies, a number of companies, such as xAd, NinthDecimal, PlaceIQ, Placed, Google and Facebook are increasingly mapping online...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/despite-new-mobile-tech-marketers-favor-coupons-for-offline-attribution-149253
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