Another personal obsession:Tips for Building A Priority Account List For B2B Account-Based Marketing

As more marketers put account-based marketing into action, how do you know which accounts to focus on? Columnist Peter Isaacson has advice on what to keep in mind when implementing your ABM strategy.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/tips-building-b2b-priority-account-list-account-based-marketing-148389
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