Another personal obsession:Using Tech To Boost Content Marketing ROI: Dispatch From MarTech Europe

At the MarTech conference in London, Columnist Ian Cleary summarizes a talk by Smart Insights' Dave Chaffey on choosing the right measurements and tools for proving the value of content.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-europe-recap-using-tech-to-boost-content-marketing-roi-147623
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