In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced by behaviors (third-party targeting) and categories, which at times can be ambiguous or (WAY) too broad. In this edition of the Psychographic Targeting Hot...
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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/secret-revealed-unearth-lost-facebook-targeting-psychographic-hot-house-147747
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