Another personal obsession:Report: The Promise Of Big Data Is Recognized But Rarely Realized

A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations. While interviews and survey respondents polled for the report find data to generally be a “competitive advantage” the results...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/report-the-promise-of-big-data-is-recognized-but-rarely-realized-149074
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