Another personal obsession:REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday

The outdoor equipment cooperative builds its brand by taking a stand on Black Friday madness — and forgoing any sales on the big day.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/rei-urges-folks-optoutside-social-anti-campaign-black-friday-149297
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