Another personal obsession:A CMO’s View: Xerox CMO Shares Strategy Behind Re-Branding One The World’s Top Brands

Charged with the launch of Xerox's "Work Can Work Better" campaign, CMO John Kennedy shares what he's learned and what he hopes to achieve.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/a-cmos-view-xerox-cmo-shares-strategy-behind-re-branding-one-the-worlds-top-brands-148177
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