Another personal obsession:TV Producers, Advertisers Need To Leverage The Web’s Largest Focus Group: Social Data

Columnist John Donnelly III explains how TV and advertising executives can use social media insights to inform business decisions such as ad buying and TV show plots.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/tv-producers-advertisers-need-leverage-webs-largest-focus-group-social-data-146208
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