Another personal obsession:What CMOs Need To Know About Demand Side Platforms (DSPs)

A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/what-you-get-from-a-dsp-141174
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