Another personal obsession:Social PR Psychographic Segmentation: The NEW Facebook Influencer Marketing

For hundreds of years, PR pros whipped out little black books for person-to-person content pitching.  It’s true. Relationships matter more than ever.  However, these days, radical psychographic influencer targeting makes easy work of placing precious PR content in front of influencers’ eyeballs via...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/social-pr-psychographic-segmentation-the-new-facebook-influencer-marketing-148915
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