Another personal obsession:Predictive Marketing Platform AgilOne Tunes Up Its Predictions Of Customer Lifetime Value

Instead of estimating Lifetime Value of a customer based on past history, its new Predicted Lifetime Value estimates what she could spend if encouraged.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/predictive-marketing-platform-agilone-tunes-up-its-predictions-of-customer-lifetime-value-148738
via Mister Fire