Another personal obsession:Google AMP and call attribution — 5 things you need to know

AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. On October 19, join...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/google-amp-call-attribution-5-things-need-know-226452
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