Another personal obsession:Why engagement trumps reach when measuring influencer marketing impact

With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/engagement-trumps-reach-measuring-influencer-marketing-impact-225377
via Mister Fire