Another personal obsession:The best way to understand omnichannel is to work backward

Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it’s because of inflated expectations, rooted in some fundamental misunderstandings of the underlying technology. The post The best way to understand omnichannel is to work backward appeared first on Marketing...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/the-best-way-to-understand-omnichannel-is-to-work-backward-253060
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