Another personal obsession:Adjust unveils a new standard to combat fraudulent ad clicks

Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms. The post Adjust unveils a new standard to combat fraudulent ad clicks appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/adjust-unveils-a-new-standard-to-combat-fraudulent-ad-clicks-257008
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