Another personal obsession:Is attribution dead? The answer is yes and no

Multi-touch attribution is only going to get harder due to platform changes and a focus on privacy but there are a few approaches used within MTA that can produce actionable insights. The post Is attribution dead? The answer is yes and no appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/is-attribution-dead-the-answer-is-yes-and-no-257726
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