The trade group also unveiled research on direct-to-consumer brands' impact on marketing, advertising and consumer engagements. The post IAB names direct-to-consumer brand to board seat for first time appeared first on Marketing Land.
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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/iab-names-direct-to-consumer-brand-to-board-seat-for-first-time-256825
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