Another personal obsession:LiveRamp makes its IdentityLink available for RTB

Now, any demand-side platform has free access to the company’s identity resolution database, just as supply-side platforms have had. The post LiveRamp makes its IdentityLink available for RTB appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/liveramp-makes-its-identitylink-available-for-rtb-257764
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