Another personal obsession:Lucidity’s new report shows a successful field test for blockchain-based ad optimization

The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and providers. The post Lucidity’s new report shows a successful field test for blockchain-based ad optimization appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/luciditys-new-report-shows-a-successful-field-test-for-blockchain-based-ad-optimization-257122
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