Another personal obsession:Agencies, brands see big potential for OTT, cross-device measurement in 2019

IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. The post Agencies, brands see big potential for OTT, cross-device measurement in 2019 appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/agencies-brands-see-big-potential-for-ott-cross-device-measurement-in-2019-256812
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