The trade group denies that real-time bidding is incompatible with GDPR. The post Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’ appeared first on Marketing Land.
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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/privacy-groups-accusations-against-iab-europe-question-the-bedrock-upon-which-programmatic-is-built-257483
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