Another personal obsession:Kochava launches deterministic attribution for mobile web

The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app installs. The post Kochava launches deterministic attribution for mobile web appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/kochava-launches-deterministic-attribution-for-mobile-web-257155
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