Another personal obsession:Personalizing customer experiences at scale

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to buy from brands – both in-store and online – when offers are personalized. And it’s not just your brand communications that need to be more...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/personalizing-customer-experiences-at-scale-256563
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