Another personal obsession:A CMO’s View: How The World Surf League Is Building Its Brand One App Download At A Time

Delivering live broadcasts of surfing events, the WSL app is foundational to the brand's overall success according to CMO Scott Hargrove.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/a-cmos-view-how-the-world-surf-league-is-building-its-brand-one-app-download-at-a-time-143974
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