Another personal obsession:Seniors On Social? YEP! Psychographic Targeting Hot House

Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that, thankfully, has finally been put out to pasture (at least by companies savvy enough to know better). Conventional wisdom might also say to focus your online...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/seniors-on-social-yep-psychographic-targeting-hot-house-143731
via Mister Fire