Another personal obsession:Google’s Universal App Campaigns Now Available To All Advertisers In AdWords

Enables Android app developers to promote app installs across Google networks and platforms with ads that are dynamically served and optimized.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/googles-universal-app-campaigns-now-available-to-all-advertisers-in-adwords-144370
via Mister Fire