Nearly 60% of marketers are not fully utilizing their marketing technologies, according to a recent study. Selecting and on-boarding the systems that promise to deliver exceptional customer experiences is just the beginning; rubber meets road when the organisation, people and culture are aligned to...
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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-europe-is-3-weeks-away-register-save-100-144660
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