Another personal obsession:Debunking The CTR To Find Truth In Viewability

Why are so many advertisers still relying on click-through rate as the primary performance metric for their display campaigns? Columnist Roger Williams discusses the factors hindering the industry's shift towards viewability.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/debunking-ctr-find-truth-viewability-134071
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