Another personal obsession:ABC Gives #TGIT Fans Emoji Triggers For Video Trailers On Twitter

Fans of "Scandal," "Grey's Anatomy" and "How to Get Away With Murder" who tweet an emoji-hashtag combination get auto-replies with video previews of the shows.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/abc-gives-tgit-fans-emoji-triggers-for-video-trailers-on-twitter-143557
via Mister Fire