Another personal obsession:Is There Such A Thing As Too Native?

Yes, it is possible for ad content to be "too native," says columnist Lauren Weinberg. She discusses how ad transparency results in consumer trust, which in turn will increase an ad's effectiveness.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/is-there-such-thing-as-too-native-133807
via Mister Fire