Another personal obsession:Study Finds Both Widespread Programmatic Adoption And Lack Of Understanding How It Works

Even as adoption grows, a lack of understanding about how programmatic works tops the list of challenges cited among advertising professionals in a new global study.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/study-finds-both-widespread-programmatic-adoption-and-lack-of-understanding-how-it-works-143723
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