Another personal obsession:Rentrak And comScore To Merge Creating Broad Media Measurement Firm

In a surprise move that will reverberate across the world of analytics and audience measurement, comScore and Rentrak have announced a merger. Both companies are public. They explained in their joint release that they’re merging to bring improved cross-platform measurement to the industry:...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/rentrak-and-comscore-to-merge-creating-broad-media-measurement-firm-144805
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