Another personal obsession:Ad Blocking: The IAB Wants To Sue But It Probably Can’t Win

It may premature to call ad blocking a “crisis” for the industry but it’s obviously an area of significant concern for publishers and advertisers. The IAB has suggested that it may sue to try and stop ad blocking; however the prospect of legal victory is dubious. To the surprise...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ad-blocking-the-iab-wants-to-sue-but-it-probably-cant-win-143500
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