Another personal obsession:Consumers Want Personalization But Retailers Just Can’t Seem To Deliver

Personalization is a buzzword that means different things to different audiences. Generally it’s presented as a solution to a host of brand and marketer problems. In practice, however, it’s elusive to define and challenging to operationalize and execute. At a conference last week hosted...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/consumers-want-personalization-but-retailers-just-cant-seem-to-deliver-144021
via Mister Fire