“Digital” is fundamentally transforming marketing. Consider: The adaptability of content when A/B testing and personalisation are applied; The increased adjacency of marketing and other departments, such as IT and sales; The scale at which successful web campaigns can blossom in social media if...
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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/act-now-martech-europe-is-just-two-weeks-away-145305
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