Another personal obsession:Much Ado About Data Onboarding: A Key to Real-Time, People-Based Marketing

To get closer to real-time, people-based marketing, marketers need to embrace onboarding, says columnist Mike Sands. He delves into what it is and the key questions you should ask onboarding vendors.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/much-ado-onboarding-key-real-time-people-based-marketing-146713
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